An Adjustment with a View: How We Designed the Adjust NRV Experience

A Space Filled with Natural Light

If you’ve been adjusted by Dr. Brooke, you have experienced the natural light of his adjustment room, which features two complete walls of windows. From the tables, you can glance out the window to see the trees and walking paths around the Virginia Tech Corporate Research Center. Yes, we offer you an adjustment with a view!

Designed with Intention

None of this is by accident! When Dr. Brooke was selecting the best location for his practice, he knew that creating a great patient experience was critical. From the time a patient arrives and parks to the moment they leave after an adjustment or other chiropractic care, Dr. Brooke has always aimed to make it enjoyable, intentional, and an extension of the Adjust NRV Just Cause.

What Is Our Just Cause?

You may have heard us talk about our Just Cause, but will you indulge us once more as we explain it? It is the vision that guides everything we do:

To build a world in which the vast majority of us wake up inspired for better health.

We know that to truly enact this Just Cause, we can’t think about it only in the context of chiropractic care. We believe the full patient experience is what helps bring these guiding words to life.

Convenience Matters

We picked a location with easy parking that is central to Blacksburg and just off the Virginia Tech campus. We understand that it’s hard to feel motivated to show up for an adjustment when it’s a logistical frustration. That’s why we removed those barriers!

A Welcoming and Efficient Office

Our office is simple, modern, and filled with natural light. The reality is that it’s hard to feel motivated to be well when the experience is counterintuitive or frustrating. A smooth and simple check-in process, supported by our amazing staff (looking at you, Danielle and Amber!), makes it a breeze.

Small Details, Big Impact

You are offered a healthy snack or drink as part of your visit. Not only does this provide better health choices, but it also ensures no patients are ‘hangry.’ We get a lot of feedback about how much our patients love our snacks—and guess what? We do too! We offer the same kinds of choices we make in our own lives to embrace better health.

A Patient-Centered Approach

Look, we get it! We are patients too when it comes to our own health and wellness needs. We are also customers at various businesses. Reflecting on what we enjoy—and don’t enjoy—has helped us create an environment that promotes better health. Some might call it the Golden Rule; we call it our Just Cause.

Be Inspired for Better Health

So, the next time you are in our office to see Dr. Brooke or Dr. Skinner, we hope that you’ll take a deep breath, relax, maybe even grab a snack—all while being inspired for better health.